Tips and Tricks

Don’t lose your domain: Tips to keep your domain safe

Losing your domain is a big deal for any site owner. A client of ours recently had their domain expire because they didn’t renew their domain, leaving them without email or a working website. As anyone can imagine, this can have a devastating effect on your business and productivity. Usually, someone will notice that their website is down and figure out that they have to renew their domain name contract, and after it expires there’s usually a?period when you can…

Carousels: Rotating your featured webpages to help turn heads

You cannot count on website visitors to scroll to find your content, so why not scroll your content for them? You can do this using what are known as “sliders” or “carousels”. Like their fairground counterparts, website carousels rotate — but rather than moving model horses and unicorns — they move images and links. Bell Canada is one of many major businesses that uses changing images to draw attention to its various initiatives. A carousel is actually a standard application…

The Path to Accessibility: Six AODA Questions to Ask Your Web Developer

With about 15 per cent of the world’s population living with some form of disability (pdf), accessibility is increasingly becoming an issue that cannot be ignored when, for instance, hosting an event or planning a building, yet it’s still often an afterthought for websites. (Updated January 2018) In an effort to simplify the process of making a website accessible, the W3 Consortium (W3C) set out to provide a set of recommendations to make Web content more usable by everyone in…

Online Friendly Fonts: Six Web Typography Services

It used to be that Web designers were limited to a handful of “Web-safe” fonts, which made for predictable, if not boring, websites. Now, high-end typography is within reach of all website owners, making it possible to use nearly any font imaginable. Still, there are limits to how you can use fonts on your website. Fonts typically take hundreds of hours of work by skilled designers, and they can cost hundreds or even thousands of dollars to buy. Luckily, there…

Search Engine Optimized: the importance of meaningful internal links

Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links. Internal links, in fact, can play a large role in how…

Creating Website Content for Better User Experiences

Modeling and designing your website’s user experience means attempting to understand all aspects of the user’s online and offline interaction with your company, and how the site is perceived, learned, and used in order to make informed decisions that will improve your users’ experiences. Designing a great user experience or “UX” sounds like a tall order, but this post will provide you with some of the resources you’ll need to create content that will meet visitors’ expectations. Web writing, Web…

What email marketing can offer your business

The idea of “email marketing” can seem intimidating, but it can be thought of as a form of direct marketing like traditional mail. Instead of using the postal service, however, it uses email to send your commercial or non-profit messages to an audience. Various marketing email types sent out include email newsletters, quick announcements (also known as postcard emails), catalog emails, and press releases. At its best, email marketing can engage your audience better than a passive website, and at…

Are you stopping visitors from commenting?

Blog comments are something that you should typically encourage because they give readers a chance to participate in the conversation. Comments give readers the opportunity to relate their experiences, offer their point of view, and provide related information. This interaction within the blog can help to expand the original blog post, sometimes giving it a life of its own. If one of your blog’s goals is to encourage commenting, you should try and make the commenting process as simple as…

Does your website have an effective call to action?

A “call to action”, as the name suggests, tells your visitors what they should do. In the case of a website, it’s basically a message that links to a desired action. A successful CTA will help persuade visitors to take your desired action, which you should be able to determine based on your business goals. It can be a short phrase as simple as “Click here!”, but should be something at least a little more specific or sophisticated. In this…

How to read your site’s statistics: 6 tips

As we wrote in a previous post, statistics are necessary to determine if your website is meeting its goals. But it’s hard to know if you’re meeting your site’s goals if you don’t know how to read the multitude of numbers and graphs provided by a service like Google Analytics. In this post, we offer five suggestions on how to read your Analytics statistics beyond simply hits or views to help you determine if your site is attracting the traffic…

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