Tips and Tricks

Creating a Brand Online: Choosing a Domain Name

Trying to understand how your small business can become online friendly? Our?“Creating a Brand Online”?series is designed to?provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can be used to point to a website, and used at the end of email addresses. Basically, a great domain name can be memorable and create…

Creating a Brand Online: Using the Right Social Media for Your Brand

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can connect, comment, and share. These “social networks” are the hubs where “social media” live, and they’re structured differently than old media like newspapers, TV and…

Creating Your Brand Online: Defining Your Website Requirements

How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the web. As your customers spend more and more time online each day, you can no longer afford to?lack an online presence. But how to create an online presence isn’t always clear. Given the different?methods and technologies available, you need to…

Automated Twitter Updates for WordPress: 5 Steps to Make Great Tweets with WP to Twitter

When you publish new content to your blog, don’t wait for people to just stumble on it – tell your followers on Twitter and other social media channels about it! If you don’t have a lot of time, there are some great ways to automatically send out a Tweet the instant you publish a new blog post. We’ve been using a WordPress plugin called “WP to Twitter”, which lets you customize how your tweets appear, making them more appealing, and…

5 Ways to Apply Strategy to Your Online Content

“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic…

Feeding the Viral Loop: 9 Ways To Make Content More Sharable

Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that adults often neglect. Because sharing is also central to the spread of online content like blog posts, videos, and applications, it’s important to encourage your audience to share your content. Like many of the things we learned in kindergarten, however,…

7 Tips for Online Friendly Video Marketing

As people spend more time online, the adage that?every company is a media company?is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, is an excellent way to educate customers, increase site traffic, and drive sales. With two-thirds of American adults in 2010 being connected by broadband Internet,…

Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. In this post, we’ll look at some things to consider before opening an online store. 1. Let them help themselves One of the major differences…

6 ways to become unlikable: Is your Facebook Page alienating your friends?

Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook Page when they access their Facebook timeline. “If you build it, they will come” doesn’t necessarily apply to?a Facebook Page. Even if it does, your fans will grow tired of your Facebook Page if being a friend doesn’t benefit them.…

Five reasons why your business should make a Facebook Page

Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands?have been using them to broadcast information to those “followers” or “fans”?who choose to connect with them. Having a Facebook Page has garnered considerable buzz in the marketing world, but it does require some effort to have a successful Page. One of the cornerstones of our online marketing philosophy is that your reputation is built through all interactions you have with customers and potential clients.…

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